Habitat 67

Fascila

This campaign is a modern ode to identity, devotion, and craft — where architectural lines meet verse, and heritage becomes sculpture in motion. Fasila means “comma” in Arabic; a pause and a break. It captures the essence of the brand: a space to reflect on the beauty and power of Arabic poetry.

Gallery

Credits

Habitat 67

Fascila

Montreal

  • Model

    Daria Strokous

  • Founder & Creative Director

    Rashael Hallak

  • Co-Creative Director

    Firas El Hallak

  • Consulting

    Oona Chanel

  • Art Direction, Casting & Production

    Le Regard

  • Photographer

    Lawrence Cortez

  • Styling

    Florence Durand

  • Hair & Makeup

    Nicolas Blanchett

  • Assistant

    Alain DuFour

  • Assistant

    Asha Balogh

Credits

Habitat 67

Fascila

Montreal

  • Model

    Daria Strokous

  • Founder & Creative Director

    Rashael Hallak

  • Co-Creative Director

    Firas El Hallak

  • Consulting

    Oona Chanel

  • Art Direction, Casting & Production

    Le Regard

  • Photographer

    Lawrence Cortez

  • Styling

    Florence Durand

  • Hair & Makeup

    Nicolas Blanchett

  • Assistant

    Alain DuFour

  • Assistant

    Asha Balogh

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